For the world's most
compelling voices.
We invest in, build, and run the digital businesses behind them.
From Instagram to the New York Times… and The Élysée.
Alex Durand and Tom Carles started with a phone and zero followers. Since then: an audience with President Macron, French with Prime Minister Trudeau in Paris, and three invitations to the White House Correspondents' Dinner in three years. They were official social media ambassadors for the World Cup and the French national team, and NBCUniversal brought them on in the same role for the Olympics in Paris and Milan. Penguin Random House is publishing their debut, Pardon Our French.
We are the business arm behind Alex and Tom. We build, operate, and grow every ATFrenchies venture, from the biggest French club in the world to a private evening at the U.S. Embassy in Paris.
ATFrenchies credentials: the White House Correspondents' Dinner, the Élysée, the Olympics, Penguin Random House, PSG, and NBCUniversal.
Thank you, Alex and Tom, for making our beautiful French language shine with such humor and energy!Emmanuel Macron · President of France, for 'Pardon Our French'
The French Club
Live masterclasses with Alex, Tom, and a team of native instructors. An AI conversation partner trained on their exact method. A community of Francophiles across more than 60 countries. The Club went from zero to a 7 figure business in under 12 months and is still growing.
Enter the Club →
The Creator Code
For 90 days, professionals work with Alex, Tom, and guest mentors from the Élysée, Meta, and Wasserman. The AI tools are trained on 10,000+ viral Reels, and members finish with a Digital Marketing Specialist credential backed by an EAHEA accredited curriculum. Members do not leave with notes. They leave with a business.
Enter the Code →
Pardon Our French
Penguin Random House publishes Alex and Tom's debut, and we run the launch behind it. Its headline event is A Paris Affair on September 28, 2026, a private France × America gathering at the Hôtel de Talleyrand, the house America ran the Marshall Plan from, now part of the U.S. Embassy in Paris. Invitation only. Guests are chosen, not counted.
Apply for an Invitation →
Program design and offer architecture for a guided personal development program, built from an existing body of published work.
Community and membership design built around simple daily routines and live coaching, with the operating structure to run it.
Curriculum, offer design, and launch structure for a creator education academy teaching audience growth and brand partnerships.
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